Generation Who, Wants What?!

When we think about the consumer and the various generations (Baby Boomers, Gen X and Gen Y) retail is now serving, it is clear the consumer is different as is advertising, which now leans much more towards the screen. The screen includes everything from smart phones and computers to the 800 channels of television available… Read more »

Preparing for Hunting Season

It will be hunting season before you know it and many dealers often forget the broad line of hunting products available from Case. The many hunting products Case offers have been a part of the Case line for many years. This time of year, hunters are looking for unique product ideas, both as gifts and… Read more »

The Benefits of Being an Authorized Dealer

One of the many benefits of being a Case Authorized Dealer is the formalized Co-Op Support Program. It provides each Authorized Dealer with a 3% advertising allowance. The allowance is based on the previous year’s purchases. Case will share the costs of qualified advertising during a calendar year on a 50/50 basis, up to the… Read more »